At Grow Queen, I was instrumental in driving brand development and laying the foundation for the company’s growth. I led the development and execution of the company’s brand strategy, establishing a distinct and memorable identity that resonated with both consumers and B2B partners. I worked closely with cross-functional teams to ensure that the brand’s messaging was consistently delivered across all marketing channels, from digital to print, enhancing its visibility in the competitive organic plant food market.

I played a key role in e-commerce growth, optimizing and managing Grow Queen's Shopify store to enhance user experience and streamline the purchasing process. I also led the development of the Amazon storefront, refining product listings and implementing strategies to increase sales and visibility. Additionally, I contributed to the creation and execution of pop-up events that helped raise awareness and fostered community engagement, driving both direct sales and brand loyalty.

A significant part of my contributions was building and launching the wholesale program, which allowed Grow Queen to expand its reach by partnering with retailers and distributors. I developed strategies to target and engage wholesale partners, creating marketing materials and collateral that supported the growth of this new channel. My work also included overseeing market strategy development, managing paid search campaigns, and ensuring alignment with the company’s overall vision and growth goals. Through these efforts, I helped establish Grow Queen as a recognized leader in the organic plant food industry, laying the groundwork for long-term success.