Honey Bee Woven

As the founder of Honey Bee Woven, I was deeply involved in every aspect of the business, from initial concept to execution. I developed and implemented the go-to-market (GTM) strategy, creating a solid foundation for the brand’s identity and presence in the marketplace. My efforts spanned business development, where I identified key opportunities, to customer support, ensuring that each customer interaction reinforced the brand’s commitment to quality and service.

I led the creation of all marketing collateral, including digital content and product materials, which helped communicate Honey Bee Woven’s unique value proposition. I also managed promotional campaigns that increased brand awareness and fostered strong customer relationships. From day one, I wore multiple hats, driving both the strategic direction and day-to-day operations, which contributed to the brand’s growth and recognition.

Key Contributions & Role

  • Brand Creation & Product Design: Developed all original fabric patterns and designed the Bumble carrier model. Ensured all products met ASTM safety compliance standards.

  • E-Commerce Development: Designed and launched the brand’s website, optimizing for SEO and user experience to drive B2C conversions.

  • Organic Marketing Strategy: Utilized targeted influencer partnerships, niche Facebook groups, and strategic SEO to sell over 600 carriers in the first year.

  • Partnership Development: Collaborated with The Swaddle Company and Laura the Babywearer to expand brand credibility and reach.

  • Photography & Content Creation: Directed all product photography and created marketing assets for digital and wholesale channels.

  • Wholesale Expansion: In year two, scaled into B2B sales within the US, Chile, and Poland, building relationships with retailers and distributors.

Social Initiatives

  • Partnered with Carry the Future to donate carriers to families in need.

  • Supported doulas and babywearing instructors during Black Babywearing Week.

  • Donated products and proceeds to relevant social causes.

Impact

  • Built a profitable, internationally distributed brand from scratch with zero ad spend.

  • Sold over 600 units in the first year through organic marketing channels.

  • Established a strong, mission-driven brand identity that resonated with both consumers and industry professionals.