Katie Renka

Managed integrated marketing activations and merchandise programs for eight major consumer brands.

Led cross-functional project execution, ensuring on-time delivery of campaigns and merchandise launches.

Developed and executed multi-channel marketing strategies across Meta, Google Ads, email, and SMS to drive engagement and sales.

Oversaw merchandise planning, product sourcing, and budget management while maintaining profitability targets.

Led cross-functional team (UX/UI, design, video) to align growth initiatives with product launches and activations.

Managed Shopify storefronts for branded merchandise programs, monitored performance metrics, and optimized merchandising and marketing initiatives to increase revenue.

Analyzed key performance indicators (KPIs) to identify growth opportunities and improve campaign and e-commerce performance.

Developed and implemented an annual marketing plan aligned with business goals and partner success metrics.

Managed a robust marketing budget, allocating spend across paid ads, creative production, automation tools, and partnerships.

Drove measurable ROI improvements and contributed to a 98% client retention rate through optimized campaigns and strategic content.

Led a marketing team (UX/UI Designer, Graphic Designer, Videographer) to execute cross-channel campaigns and app-based enhancements.

Overhauled app user flow to boost usability and engagement in collaboration with product and design teams.

Streamlined brand identity across all assets, maintaining consistency for over 500,000 monthly users.

Managed automated marketing systems, including drip campaigns and 10-part welcome series rebranded and sent to new users based off of their qualifiers.

Directed social media, paid media, webinars, and curated the Monthly Marketing Package used by half a million users.

Led the development of cohesive brand identities across digital, print, and product packaging, ensuring consistency in tone, design, and messaging for omni-channel campaigns.

Created and executed multi-channel marketing strategies focused on lead generation, customer acquisition, and brand awareness, achieving measurable increases in conversion rates and ROI.

Managed and mentored a cross-functional creative team, fostering collaboration between designers, content creators, and external partners to deliver high-impact, on-brand campaigns.

Oversaw photography, videography, and design production for product launches, paid media, and monthly promotions, translating market insights into compelling visual narratives.

Managed web design, Amazon storefronts, and SEO initiatives to enhance user experience, increase search visibility, and drive online sales growth.

Designed and produced marketing assets across print, digital, and social channels, ensuring all materials aligned with brand strategy and effectively engaged target audiences.

Expanded brand presence through strategic event activations, partnerships with local organizations, and on-site brand experiences supported by high-impact signage, merchandise, and collateral.

Executed inbound marketing campaigns that boosted brand visibility and customer acquisition, leveraging analytics to refine targeting and improve conversion rates.

Enhanced the company’s online presence by designing and optimizing user-friendly websites, property listings, and interactive digital ads to increase engagement and lead generation.

Successfully adapted brand-building strategies across multiple industries while consistently delivering measurable results in awareness, engagement, and conversions.

Designed and produced visually compelling packaging and launch collateral that reinforced brand identity, attracted target customers, and elevated shelf appeal.

Built an e-commerce platform from the ground up, integrating seamless UX design and optimized product listings to drive visibility, engagement, and sales.

Established and enforced brand standards across all touch-points, ensuring consistent messaging and visual cohesion in campaigns, content, and customer experiences.

Directed end-to-end marketing campaigns, managing timelines, creative resources, and vendor relationships to deliver on-time, high-impact launches.

Implemented targeted lifecycle marketing initiatives, achieving a 24.2% customer return rate and strengthening long-term brand loyalty.

Starbucks | Shift Supervisor: Managed 4–6 baristas per shift & handled inventory.

Living Spaces | Operations Specialist: Trained employees, and managed order logistics.

Texas Christian University (TCU) | Studio Assistant & Social Media Manager.